確定幾個核心關鍵詞及組合，關鍵詞以3-5個為宜，最好不要超過15個，以避免堆砌之嫌。描述是網站的簡短說明，含有關鍵詞。

The keywords meta (keywords) and descriptions (description): identification of a few core keywords and combinations of key words suitable to 3-5, best not more than 15 to avoid piling up the horse. Description is a brief description of the site, containing key words.

　　如果每個主要頁面的內容相差很大，則應根據網頁內容不同而改變title和meta標籤，不要全部網頁都採用首頁的標題和標籤。網頁文本內容需出現該頁關鍵詞，關鍵詞密度在3%-7%之間。太多有堆砌之嫌。

If each of the main page content varied widely, it should be different according to content and meta tags to change the title, not all pages are using the home page title and tags. Web page text appears necessary keywords, keyword density is between 3% -7%. Too many have piled up the horse.

　　搜索結果頁面在連結標題之后顯示的描述文字一般是搜尋引擎在本頁正文中最先抓取到的含有關鍵詞的那段文本。據說通常在網頁左上角方向出現這段文字最有利。

Search results page after the title appears in the link text is generally described in the page search engine to crawl into the body of the first period of the text containing keywords. Said usually the upper left corner of the page this text appears the most favorable direction.